Those of us who lead have daily struggles with issues related to culture, people, strategy, communication, sales, cash flow and sometimes even survival. At times we have to admit that we do not have all of the available resources or that we just are not sure which approach to take. What is it that you, or your organisation, stand for? What is your personal brand? How do you lead?

what extent do your people walk willingly beside you because you carry a torch, or in front of you because you carry a stick? Who are your customers? How do you engage them and what do they think of you? Effective leadership requires you to set a clear and consistent context – not just for yourself, but at all levels within your organisation and your clients.